Web Design estimate template
A web design estimate should list the pages and features, design revision rounds, content and copy responsibilities, hosting and domain costs, launch tasks, payment milestones, exclusions such as ongoing maintenance, and how long the price is valid.
What goes into a web design estimate
Web design projects drift because the scope is easy to stretch. A five page site turns into a blog, a booking form and a third round of revisions. The estimate is where you pin down pages, features, revision rounds and who supplies the words and photos.
The example quotes a 6 page small-business site with a contact form, basic on-page SEO and two design revision rounds. It asks a 30% deposit to start, bills the rest at design approval and launch, and holds the price for 30 days.
Not included in this estimate
- Copywriting and stock photo licenses
- Hosting, domain and third-party plugin fees
- Maintenance and updates after launch
- Revision rounds beyond the two included
Pixel Harbor Studio
hello.pixelharbor@example.com · (555) 010-7765
Estimate
EST-1024
Prepared for
Daniel Reyes
Reyes Family Bakery
Valid until
November 19, 2026
Estimate total
$4,950.00
| Description | Qty | Amount |
|---|---|---|
| Discovery call and sitemap | 1 | $600.00 |
| Homepage design, 2 revision rounds | 1 | $1,200.00 |
| Inner page design and build | 5 | $1,750.00 |
| Contact form with spam protection | 1 | $250.00 |
| Basic on-page SEO: titles, descriptions, sitemap | 1 | $400.00 |
| Content entry from client-supplied copy, per page | 6 | $300.00 |
| Launch, testing and training session | 1 | $450.00 |
- Total
- $4,950.00
- Deposit to start
- $1,485.00
Quote valid for 30 days. 30% deposit to start. Remaining balance billed at design approval and at launch.
Fill in this web design estimate online
The lines are already in. Change them to your own job, then download a free PDF. Nothing you type leaves this browser.
Your business
Estimate
EST-0001
Prepared for
Client name
Valid until
November 20, 2026
Estimate total
$4,950.00
| Description | Qty | Amount |
|---|---|---|
| Discovery call and sitemap | 1 | $600.00 |
| Homepage design, 2 revision rounds | 1 | $1,200.00 |
| Inner page design and build | 5 | $1,750.00 |
| Contact form with spam protection | 1 | $250.00 |
| Basic on-page SEO: titles, descriptions, sitemap | 1 | $400.00 |
| Content entry from client-supplied copy, per page | 6 | $300.00 |
| Launch, testing and training session | 1 | $450.00 |
- Total
- $4,950.00
- Deposit to start
- $1,485.00
Quote valid for 30 days. 30% deposit to start. Remaining balance billed at design approval and at launch.
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How to fill in a web design estimate template
- 1
Open the template
Fill in the web design estimate template on this page, or download it for Word or PDF.
- 2
Add your business and client
Enter your business name, contact details and logo, then the client's name and address.
- 3
Set the number and how long it's valid
Give the estimate a number and the date the price is good until, often 30 days.
- 4
List the work
Add each line with quantity and rate, such as discovery call and sitemap and homepage design, 2 revision rounds. Add tax, a discount or a deposit if needed.
- 5
Send it for approval
Download the PDF, or send it from Invoicefy so the client can accept it online and you can turn it into an invoice.
How to price a job as a web designer
List pages and features by name
Name every page and every feature, such as a contact form or a photo gallery. Anything not on the list is a change, which gives you a polite, written reason to price new requests.
Limit revision rounds
Say how many rounds of design changes are included and what an extra round costs. Unlimited revisions are the fastest way to turn a profitable project into a loss.
Assign content responsibility
Projects stall waiting on the client's text and photos. State who writes the copy, the date it's due, and what happens to the launch date if it arrives late.
Separate one-time and ongoing costs
Hosting, domains and plugin licenses renew every year. Keep them out of the build price or list them as client-paid, then offer a maintenance plan as its own proposal.
Bill at milestones from the accepted quote
Split the project into a deposit, design approval and launch. With Invoicefy the client accepts the proposal online and one click turns it into an invoice, and a maintenance plan can run as a monthly recurring invoice.
Questions people ask
Most small-business clients prefer a fixed project price with a defined scope. Hourly works for ongoing changes or projects with unclear requirements. If you quote a fixed price, the scope list is what protects you.
Many designers ask for a deposit before starting and bill the rest at milestones. The example above uses 30%, and some designers ask for half. Choose an amount that covers the work you'll do before the first approval.
Write a change order with the new pages, the price and any new launch date, and get approval before you start. Add the approved change to the next milestone invoice.
Thirty days is common. Your calendar fills, and a client who returns months later may have new needs, so requote rather than honor an old scope.
Keep going
Send the proposal, then bill it in one click.
Your client accepts the proposal online and you turn it into an invoice without retyping a thing. Free to start.